60-Second Decision Engine

The Decision App Startup Founders Actually Need

You're drowning in decisions: hire or contract? Pivot or push? Bootstrap or fundraise? Gut Check surfaces what you already know in 60 seconds, no overthinking required.

Download on App StoreFree to download · No credit card

Founders make 200 decisions before lunch. Most of them don't matter. But the ones that do—product direction, early hires, market timing—get buried under analysis paralysis. You've got instincts sharpened by market reality and customer conversations. Gut Check cuts through the noise and gets you back to what your gut is already telling you.

The problem isn't that you lack data. It's that you have too much. Spreadsheets, advice from investors, conflicting founder narratives, your own second-guessing. Gut Check bypasses all of it. Rapid yes-no-maybe questions force you to stop rationalizing and start trusting the pattern recognition you've built. Sixty seconds. One clear direction.

Speed compounds in startups. The founder who decides fast and learns faster wins. Gut Check isn't about being reckless. It's about recognizing that perfect information never arrives. Your gut already synthesized the signals. This app just surfaces it before another week of deliberation costs you momentum.

Common decisions

What Startup Founders use
Gut Check for

Should we pivot to the adjacent market our power users keep asking for, or stay focused on the original vision?

🎯

Do we hire a fractional CFO now or wait until Series A when we can afford a full-time operator?

💼

Is this partnership opportunity real value or distraction masquerading as validation?

🧭

Should we shut down the feature no one uses or give it one more quarter to find product-market fit?

How it works

Three steps. Sixty seconds.
Zero spiraling.

✍️
1

Type your dilemma

Any decision. Gut Check doesn't judge — it just clears the noise.

2

60 seconds of rapid-fire

Answer fast. The questions bypass your analytical brain and surface raw instinct.

🔒
3

Your gut locks in

We surface the decision you already made. Close the tabs. Go do the thing.

Questions

Frequently asked

Aren't startup founders supposed to be data-driven, not gut-driven?
False choice. Data informs instinct. After weeks of user calls, market research, and competitive analysis, your gut has already processed what matters. Gut Check isn't replacing rigor. It's cutting through decision fatigue so you can act on the insights you've already gathered. The best founders move fast on conviction, not on perfect clarity.
What if my gut is wrong?
Your gut gets smarter with feedback. Use Gut Check to move, see the results, learn, and decide again next week. The cost of indecision is always higher than the cost of a wrong-but-reversible move. Most founder mistakes come from inaction, not action.
How is this different from just flipping a coin?
Gut Check's rapid questions force you to articulate what you actually believe about the decision. The questions prime your subconscious to surface patterns you've already noticed but haven't consciously acknowledged. A coin flip is random. This is decision archaeology.

Stop overthinking.
Start trusting yourself.

Free to download. Built for Startup Founders who are done second-guessing.